Bachelier en information et communication - méthodes d'enseignement

Overview

The bachelor’s program begins with foundational courses that provide you with a theoretical foundation, a solid understanding of media, a nuanced understanding of how news is covered, and a critical approach to interactive and participatory media.

To understand the environment in which information and communication evolve, you will study subjects such as sociology, economics, political science, philosophy, law, and history.

In Block 2, you deepen your knowledge of the field of information and communication and explore the professional world. You choose a specialized track: “Journalism and News Media,” “Organizational Communication,” or “Cultural and Creative Industries.”

In Block 3, you continue your studies in this specialization, expand your skills in information and communication, and complete a professional internship.

New!

Creative Industries and Cultures

A brand-new program to develop creative and artistic uses of media 

Do you enjoy using media in creative or artistic ways? Do you dream of working in culture, audiovisual production, content creation, influencer marketing, digital arts, transmedia, or video games? Then this track is for you! 

With courses focused on audiovisual production, the creative applications of new technologies, cinematic language, and cultural mediation, this program equips you with the essential skills to enter this rapidly growing professional sector. 

You’ll also discover Namur’s rich creative ecosystem through your internship.

You're off to a good start

  • You are passionate about current events, media, culture, and digital technologies; 
  • you enjoy working with people, whether in the public eye or not; 
  • You express yourself fluently both verbally and in writing; 
  • You have a critical and analytical mind; 
  • You are creative and enjoy working in a team.

Teaching Methods

Classes, practice sessions, communication workshops, internships, collaborative projects… we do everything we can to ensure you gain a solid grasp of the concepts and develop effective professional skills.

Exercise sessions and assignments help you absorb and review the material with high-quality guidance.

In the courses, input from experts and professionals introduces you to current issues and challenges in communication. Journalists, filmmakers, influencers, and webmasters also lead your hands-on workshops.

Starting in Block 2, you’ll participate in communication workshops. These workshops allow you to explore the subject through hands-on activities and the creation of communication materials such as: 

  • writing press articles and corporate documents, 
  • website design, 
  • audiovisual production (radio and television news programs, fiction, documentaries…), 
  • facilitating discussions,

New! 

Take the quizzes with Act’UNamur!

An educational innovation to help you understand current events

As part of the practical work for the course “Fundamentals of Communication and News Analysis” (Block 1), you will work in teams to create current events quizzes for your classmates.

These activities, which are both fun and creative, develop your skills in researching, processing, and synthesizing information, and familiarize you with the essential methods and tools for following Belgian and international news using a variety of media sources.

Développez vos compétences linguistiques !

En plus de l’anglais, vous apprenez une seconde langue (allemand, espagnol ou néerlandais) dans une perspective concrète et directement intégrée dans vos projets. Quel que soit votre niveau, vous progressez grâce à des activités immersives : excursions, tables de conversation, tandems…

Learning by doing

Communications professionals or journalists starting with a bachelor’s degree! 

#A-E-Learning

Communications managers and journalists from the baccalaureate level!

Project-based learning integrates and applies your knowledge across multiple disciplines through real-world case studies. 

Just like true communication experts, you’ll learn to work collaboratively and demonstrate a range of skills: 

  • from observation, literature review, source criticism, data collection, and analysis; 
  • to producing a high-quality report—in some cases including an executive summary or a scientific poster written in English—which you present, along with your team, to a panel. 

To boost your soft skills in foreign-language communication, your language professors provide coaching

At the end of the program, you have the opportunity to spend a semester studying at a Flemish university or abroad to deepen your knowledge of English, Dutch, or Spanish. 

The “Learning by Doing” Approach

Projects play an increasingly important role throughout your bachelor’s program, through concrete and diverse case studies:

IN BLOCK 1: 

  • Observing political actors and their communications 
    • How do political actors position themselves in print, audiovisual, and digital media? 
    • An exercise in observation, identification, and description that you will carry out in your Block 1 Project: “Decoding Political Communication.” 

IN BLOCK 2: 

  • Explain the actors and their strategies 
    • When you unravel communication strategies through field analysis. 
    • Using qualitative research methods, you will analyze and describe how actors in the field deploy their action and communication strategies for your Block 2 Project on the digital transition

IN BLOCK 3: 

  • Taking Action and Questioning Practice 
    • Communicate like a pro! 
    • Through an internship in journalism, corporate communications, or the cultural and creative industries, this Block 3 Project immerses you in the professional world. Directly linked to the internship, you will conduct research and produce a professional project tailored to your field of study, presenting it to a jury in a foreign language.
communication etudes

The internship: a first professional experience

A full month-long internship gives you the chance to experience the real world. Whether in the media, a company, a government agency, or a cultural organization, you’ll gain a unique and enriching experience, guided by communications professionals. It’s your first opportunity to put the skills you’ve learned during your studies into practice, refine your career goals, and expand your professional network. 

Support for Success

Succeeding in a year of university studies involves many challenges. 

To help you overcome them, UNamur supports you in developing your academic, methodological, and interpersonal skills—with the help of many professionals. 

Preparatory courses, personalized assistance…  

Bachelier en information et communication - aides à la réussite

After a bachelor's degree: a master's degree

UNamur does not offer a graduate program (master’s degree) in information and communication, but the bachelor’s degree provides access to all master’s programs in information and communication in the Wallonia-Brussels Federation, regardless of the track chosen.  

Changing institutions between your bachelor’s and master’s programs allows you to build a broad network of contacts throughout your studies, across different geographic regions, which is a real advantage for future professionals in the field of communication.  

Access to Master’s programs in management

Have you chosen the “Organizational Communication” track?

By adding just 10 credits to your bachelor’s program, you automatically gain access to the master’s programs in management sciences at the UNamur School of Management! 

An opportunity to combine fundamental skills in communication and management that will set you apart in the job market.

Discover the master’s programs in management sciences: 

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  • Channel

    • Journalism and news media

      Left to read
      Code Name Staff Th.+Ex. Credits/Block
      1 2 3
      EINCB215 Audiovisual Journalism Workshop 20h th. + 45h ex.
      LHISB204_Prêté Belgian political structures and institutions in contemporary times 45h th.
      EPOLB309 Ecological governance 30h th. + 15h ex.
      UNAM0048 Artificial intelligence: challenges and opportunities 24h th.
    • Organizational communication

      Left to read
      Code Name Staff Th.+Ex. Credits/Block
      1 2 3
      EPICB241 Organizational Theory 45h th.
      EINCB216 Digital Communication Workshop 20h th. + 45h ex.
      ELMSM412 Digital Marketing and Communication 30h th.
      EINCB371 Strategies and communication plan 30h th. + 15h ex.
    • Cultural and Creative Industries

      Left to read
      Code Name Staff Th.+Ex. Credits/Block
      1 2 3
      LROMB002 Introduction to the language of film 30h th.
      LHISB320 Critique of film sources 15h th.
      EINCB217 "Audiovisual creation" workshop 20h th. + 45h ex.
      LARTB302_Prêté Museology 30h th.
      EITCB110 Creative Technologies Management 30h th.
  • Communication Science

    Left to read
    Code Name Staff Th.+Ex. Credits/Block
    1 2 3
    EPICB141 Communication fundamentals and news analysis 30h th. + 30h ex.
    EPICB143 Interactive and participatory media 30h th. + 15h ex.
    EINCB213 Actors, structures, and networks in the digital age 30h th. + 15h ex.
    EINCB214 Communication Writing Workshop 20h th. + 45h ex.
    EINCB360 Semiotics 30h th. + 15h ex.
    EINCB365 Sociology and history of the media 60h th.
    EINCB361 Media narratives and storytelling 30h th. + 15h ex.
    EINCB314 Digital platforms and influence 30h th. + 15h ex.
  • Humanities

    Left to read
    Code Name Staff Th.+Ex. Credits/Block
    1 2 3
    ECGEB140 Sociology 45h th. + 15h ex.
    ECGEB120 Philosophy 45h th. + 15h ex.
    EPICB160 Political Science 45h th. + 15h ex.
    ECGEB121 Economic and social history 45h th. + 7.5h ex.
    ECGEB221 Psychology 30h th.
    EPICB322 Anthropology 30h th. + 22.5h ex.
  • Law

    Left to read
    Code Name Staff Th.+Ex. Credits/Block
    1 2 3
    ECGEB130 Foundations of law 45h th. + 15h ex.
    EINCB363 Media law 30h th. + 15h ex.
  • Economy

    Left to read
    Code Name Staff Th.+Ex. Credits/Block
    1 2 3
    ECGEB170 Economic facts and decisions 45h th. + 15h ex.
  • Management

    Left to read
    Code Name Staff Th.+Ex. Credits/Block
    1 2 3
    ECGEB284 Marketing Management 30h th. + 30h ex.
  • Methods

    Left to read
    Code Name Staff Th.+Ex. Credits/Block
    1 2 3
    ECGEB110 Data Organization and Processing 30h th. + 15h ex.
    ECGEB152 Statistics 30h th. + 15h ex.
    EPICB225 Statistics for the social sciences 15h th. + 30h ex.
    EPOLB214 Criticism of information sources 30h th. + 15h ex.
  • Project

    Left to read
    Code Name Staff Th.+Ex. Credits/Block
    1 2 3
    EPICB132 Project: Decoding political communication 37.5h th. + 30h ex.
    EINCB218 Research Project : Digital Transition 75h th. + 15h ex.
    EINCB344 30h th. + 225h ex.
  • Languages

    Left to read
    Code Name Staff Th.+Ex. Credits/Block
    1 2 3
    ECDLB190 Anglais 1 (niveau B1+) 30h th.
    ECDLB290 English 2 (level B1+ or higher) 30h th.
    ECDLB390 English 3 (level B2) 30h th.
    • Spanish

      Left to read
      Code Name Staff Th.+Ex. Credits/Block
      1 2 3
      ECDLB196 Spanish 1 (minimum level A2) 30h th.
      ECDLB296 Español 2 (nivel B1 o superior) 30h th.
      ECDLB396 Español 3 (nivel B1+ o superior) 30h th.
    • German

      Left to read
      Code Name Staff Th.+Ex. Credits/Block
      1 2 3
      ECDLB192 German 1 (minimum level A2) 60h th.
      ECDLB193 German 1 (A1+) 30h th.
      ECDLB292 Deutsch 2 (Level B1) 30h th.
      ECDLB392 Deutsch 3 (mindestens level B1+) 30h th.
    • Dutch

      • Course 1 - intermediate level

        Left to read
        Code Name Staff Th.+Ex. Credits/Block
        1 2 3
        ECDLB191 Elementair Nederlands: basisgrammatica, -woordenschat en dagelijkse situaties 30h th.
        ECDLB291 Mondelinge en schriftelijke communicatie in het alledaagse Nederlands 30h th.
        ECDLB391 Mondelinge en schriftelijke communicatie op de werkvloer -B1 30h th.
      • Course 2 - advanced level

        Left to read
        Code Name Staff Th.+Ex. Credits/Block
        1 2 3
        ECDLB181 Kritische benadering van socio-economische onderwerpen 30h th.
        ECDLB281 De Vlaamse/Nederlandse bedrijfswereld - interculturaliteit 30h th.
        ECDLB381 Bedrijfscommunicatie en sollicitatiegesprekken – B2 30h th.
    • Left to read
      Code Name Staff Th.+Ex. Credits/Block
      1 2 3
      UNAM0059 Religions, Society, and Politics 24h th.
      UNAM0060 The philosophical question of God 24h th.
      UNAM0061 Comparative religions 24h th.
      UNAM0062 Science and religion: a history of controversies 24h th.
      UNAM0063 30h th.
    • Left to read
      Code Name Staff Th.+Ex. Credits/Block
      1 2 3
      UNAM0057 Taking action for the planet (SGEO B316) 8h th. + 30h ex.
    • Left to read
      Code Name Staff Th.+Ex. Credits/Block
      1 2 3
      MMEDB360 One Health 15h th.
      UNAM0064 Environmental philosophy 20h th.
      UNAM0065 Thinking in systems 26h th.
      UNAM0043 Global change and the Anthropocene 24h th.
      UNAM0047 Law, sustainable development and transition 24h th.
      UNAM0055 JEDDT 18h th. + 16h ex.
      UNAM0055_Part 1 JEDDT 14h th.
    • Left to read
      Code Name Staff Th.+Ex. Credits/Block
      1 2 3
      UNAM0066 UNIVERSEH offer
    • Left to read
      Code Name Staff Th.+Ex. Credits/Block
      1 2 3
      UNAM0048 Artificial intelligence: challenges and opportunities 24h th.
      UNAM0049 Science for all : Introduction to popular science 24h th.
      UNAM0054 DigiComp 2.2 - Getting to grips with the digital world in my studies and beyond 16h th.
    • Left to read
      Code Name Staff Th.+Ex. Credits/Block
      1 2 3
      UNAM0067 Critical thinking and intellectual self-defense 30h th.
      UNAM0068 Gender and racial bias. How to identify, reflect on, and avoid it? 30h th.
    • Left to read
      Code Name Staff Th.+Ex. Credits/Block
      1 2 3
      UNAM0069 Ethics in human-animal relations 30h th. + 20h ex.
    • Left to read
      Code Name Staff Th.+Ex. Credits/Block
      1 2 3
      UNAM0052 MOOC “Aim for success – become a super student” 2h th.
      UNAM0041 MOOC "Aim for success - become a super student". 2h th.
      UNAM0056 12h th. + 5h ex.
      UNAM0034 Public risk management and emergency management 20h th.
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  • Communication Science

    Left to read
    Code Name Staff Credits Hours/Quarter
    1 2
    EPICB141 Communication fundamentals and news analysis 5 30h th. + 30h ex.
    EPICB143 Interactive and participatory media 5 30h th. + 15h ex.
  • Humanities

    Left to read
    Code Name Staff Credits Hours/Quarter
    1 2
    ECGEB140 Sociology 5 45h th. + 15h ex.
    ECGEB120 Philosophy 5 45h th. + 15h ex.
    EPICB160 Political Science 5 45h th. + 15h ex.
    ECGEB121 Economic and social history 5 45h th. + 7.5h ex.
  • Law

    Left to read
    Code Name Staff Credits Hours/Quarter
    1 2
    ECGEB130 Foundations of law 5 45h th. + 15h ex.
  • Economy

    Left to read
    Code Name Staff Credits Hours/Quarter
    1 2
    ECGEB170 Economic facts and decisions 5 45h th. + 15h ex.
  • Methods

    Left to read
    Code Name Staff Credits Hours/Quarter
    1 2
    ECGEB110 Data Organization and Processing 4 30h th. + 15h ex.
    ECGEB152 Statistics 5 30h th. + 15h ex.
  • Project

    Left to read
    Code Name Staff Credits Hours/Quarter
    1 2
    EPICB132 Project: Decoding political communication 5 37.5h th. + 30h ex.
  • Languages

    Left to read
    Code Name Staff Credits Hours/Quarter
    1 2
    ECDLB190 Anglais 1 (niveau B1+) 3 10h th. 20h th.
    • Spanish

      Left to read
      Code Name Staff Credits Hours/Quarter
      1 2
      ECDLB196 Spanish 1 (minimum level A2) 3 15h th. 15h th.
    • German

      Left to read
      Code Name Staff Credits Hours/Quarter
      1 2
      ECDLB192 German 1 (minimum level A2) 3 30h th. 30h th.
      ECDLB193 German 1 (A1+) 3 15h th. 15h th.
    • Dutch

      • Course 1 - intermediate level

        Left to read
        Code Name Staff Credits Hours/Quarter
        1 2
        ECDLB191 Elementair Nederlands: basisgrammatica, -woordenschat en dagelijkse situaties 3 15h th. 15h th.
      • Course 2 - advanced level

        Left to read
        Code Name Staff Credits Hours/Quarter
        1 2
        ECDLB181 Kritische benadering van socio-economische onderwerpen 3 15h th. 15h th.
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  • Channel

    • Journalism and news media

      Left to read
      Code Name Staff Credits Hours/Quarter
      1 2
      EINCB215 Audiovisual Journalism Workshop 5 20h th. + 45h ex.
      LHISB204_Prêté Belgian political structures and institutions in contemporary times 5 45h th.
    • Organizational communication

      Left to read
      Code Name Staff Credits Hours/Quarter
      1 2
      EPICB241 Organizational Theory 5 45h th.
      EINCB216 Digital Communication Workshop 5 20h th. + 45h ex.
    • Cultural and Creative Industries

      Left to read
      Code Name Staff Credits Hours/Quarter
      1 2
      LROMB002 Introduction to the language of film 3 30h th.
      LHISB320 Critique of film sources 2 15h th.
      EINCB217 "Audiovisual creation" workshop 5 20h th. + 45h ex.
  • Communication Science

    Left to read
    Code Name Staff Credits Hours/Quarter
    1 2
    EINCB213 Actors, structures, and networks in the digital age 5 30h th. + 15h ex.
    EINCB214 Communication Writing Workshop 5 20h th. + 45h ex.
  • Humanities

    Left to read
    Code Name Staff Credits Hours/Quarter
    1 2
    ECGEB221 Psychology 3 30h th.
    EPICB322 Anthropology 4 30h th. + 22.5h ex.
  • Management

    Left to read
    Code Name Staff Credits Hours/Quarter
    1 2
    ECGEB284 Marketing Management 5 30h th. + 30h ex.
  • Methods

    Left to read
    Code Name Staff Credits Hours/Quarter
    1 2
    EPICB225 Statistics for the social sciences 4 15h th. + 30h ex.
    EPOLB214 Criticism of information sources 5 30h th. + 15h ex.
  • Project

    Left to read
    Code Name Staff Credits Hours/Quarter
    1 2
    EINCB218 Research Project : Digital Transition 10 45h th. + 7h ex. 30h th. + 8h ex.
  • Languages

    Left to read
    Code Name Staff Credits Hours/Quarter
    1 2
    ECDLB290 English 2 (level B1+ or higher) 3 30h th.
    • Spanish

      Left to read
      Code Name Staff Credits Hours/Quarter
      1 2
      ECDLB296 Español 2 (nivel B1 o superior) 3 15h th. 15h th.
    • German

      Left to read
      Code Name Staff Credits Hours/Quarter
      1 2
      ECDLB292 Deutsch 2 (Level B1) 3 15h th. 15h th.
    • Dutch

      • Course 1 - intermediate level

        Left to read
        Code Name Staff Credits Hours/Quarter
        1 2
        ECDLB291 Mondelinge en schriftelijke communicatie in het alledaagse Nederlands 3 15h th. 15h th.
      • Course 2 - advanced level

        Left to read
        Code Name Staff Credits Hours/Quarter
        1 2
        ECDLB281 De Vlaamse/Nederlandse bedrijfswereld - interculturaliteit 3 15h th. 15h th.
    • Left to read
      Code Name Staff Credits Hours/Quarter
      1 2
      MMEDB360 One Health 3 15h th.
      UNAM0064 Environmental philosophy 3 20h th.
      UNAM0065 Thinking in systems 3 26h th.
      UNAM0043 Global change and the Anthropocene 3 24h th.
      UNAM0047 Law, sustainable development and transition 3 24h th.
      UNAM0055 JEDDT 3 12h th. + 5h ex. 6h th. + 11h ex.
      UNAM0055_Part 1 JEDDT 1 14h th.
    • Left to read
      Code Name Staff Credits Hours/Quarter
      1 2
      UNAM0066 UNIVERSEH offer 3
    • Left to read
      Code Name Staff Credits Hours/Quarter
      1 2
      UNAM0048 Artificial intelligence: challenges and opportunities 3 24h th.
      UNAM0049 Science for all : Introduction to popular science 3 12h th. 12h th.
      UNAM0054 DigiComp 2.2 - Getting to grips with the digital world in my studies and beyond 3 16h th.
    • Left to read
      Code Name Staff Credits Hours/Quarter
      1 2
      UNAM0067 Critical thinking and intellectual self-defense 3 30h th.
      UNAM0068 Gender and racial bias. How to identify, reflect on, and avoid it? 3 30h th.
    • Left to read
      Code Name Staff Credits Hours/Quarter
      1 2
      UNAM0069 Ethics in human-animal relations 3 30h th. + 20h ex.
    • Left to read
      Code Name Staff Credits Hours/Quarter
      1 2
      UNAM0052 MOOC “Aim for success – become a super student” 3 2h th.
      UNAM0041 MOOC "Aim for success - become a super student". 3 2h th.
      UNAM0056 3 12h th. + 5h ex.
      UNAM0034 Public risk management and emergency management 3 20h th.
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  • Channel

    • Journalism and news media

      Left to read
      Code Name Staff Credits Hours/Quarter
      1 2
      EPOLB309 Ecological governance 5 30h th. + 15h ex.
      UNAM0048 Artificial intelligence: challenges and opportunities 5 24h th.
    • Organizational communication

      Left to read
      Code Name Staff Credits Hours/Quarter
      1 2
      ELMSM412 Digital Marketing and Communication 5 30h th.
      EINCB371 Strategies and communication plan 5 30h th. + 15h ex.
    • Cultural and Creative Industries

      Left to read
      Code Name Staff Credits Hours/Quarter
      1 2
      LARTB302_Prêté Museology 5 15h th. 15h th.
      EITCB110 Creative Technologies Management 5 30h th.
  • Communication Science

    Left to read
    Code Name Staff Credits Hours/Quarter
    1 2
    EINCB360 Semiotics 5 30h th. + 15h ex.
    EINCB365 Sociology and history of the media 5 60h th.
    EINCB361 Media narratives and storytelling 5 30h th. + 15h ex.
    EINCB314 Digital platforms and influence 5 30h th. + 15h ex.
  • Law

    Left to read
    Code Name Staff Credits Hours/Quarter
    1 2
    EINCB363 Media law 5 30h th. + 15h ex.
  • Project

    Left to read
    Code Name Staff Credits Hours/Quarter
    1 2
    EINCB344 16 30h th. + 225h ex.
  • Languages

    Left to read
    Code Name Staff Credits Hours/Quarter
    1 2
    ECDLB390 English 3 (level B2) 3 30h th.
    • Spanish

      Left to read
      Code Name Staff Credits Hours/Quarter
      1 2
      ECDLB396 Español 3 (nivel B1+ o superior) 3 15h th. 15h th.
    • German

      Left to read
      Code Name Staff Credits Hours/Quarter
      1 2
      ECDLB392 Deutsch 3 (mindestens level B1+) 3 15h th. 15h th.
    • Dutch

      • Course 1 - intermediate level

        Left to read
        Code Name Staff Credits Hours/Quarter
        1 2
        ECDLB391 Mondelinge en schriftelijke communicatie op de werkvloer -B1 3 15h th. 15h th.
      • Course 2 - advanced level

        Left to read
        Code Name Staff Credits Hours/Quarter
        1 2
        ECDLB381 Bedrijfscommunicatie en sollicitatiegesprekken – B2 3 15h th. 15h th.
    • Left to read
      Code Name Staff Credits Hours/Quarter
      1 2
      UNAM0059 Religions, Society, and Politics 3 24h th.
      UNAM0060 The philosophical question of God 3 24h th.
      UNAM0061 Comparative religions 3 24h th.
      UNAM0062 Science and religion: a history of controversies 3 24h th.
      UNAM0063 3 30h th.
    • Left to read
      Code Name Staff Credits Hours/Quarter
      1 2
      UNAM0057 Taking action for the planet (SGEO B316) 3 4h th. + 15h ex. 4h th. + 15h ex.

International mobility and openness



Mobilité et ouverture internationale

Communication careers

Métiers de la communication

Communication professions

The skills acquired through training in information and communication enable individuals to pursue careers in fields such as:  

  • journalism (print media, radio, television news, general or specialized journalism, etc.)  
  • media (production for television, film, video games, etc.)  
  • information technology (digital platforms, social media, online streaming, etc.)  
  • advertising  
  • event management (festivals, trade shows, corporate events, etc.)  
  • public relations and corporate communications (management of internal and external communications within a company, community management, crisis management, organizational image management, etc.)  
  • the socio-cultural sector (museums, theaters, concert halls, non-profit organizations, continuing education, etc.).  

Furthermore, the world of communication is constantly evolving and redefining itself: new professions therefore emerge regularly, while others transform in the wake of technological innovations and societal changes. Today, for example, we must devise new ways of producing television in response to the development of digital platforms and streaming.  

Managing social media internally or externally has become a role handled by the organization’s community manager. When designing a media project, it is increasingly common to integrate different media formats, following a transmedia model, and to consider how to structure content through storytelling. “Influencers” on the internet are also inventing new ways to communicate by innovatively leveraging the unique features of digital platforms. Curiosity and adaptability are therefore two essential personal qualities for thriving in careers in communications.