communication etudes

The bachelor's degree begins with fundamental courses that provide you with a theoretical foundation as well as a solid media culture and a critical approach to interactive and participatory media.

To understand the environment in which information and communication evolve, you study sociology, economics, political science, philosophy, law and history, among other subjects.

In Block 2, you deepen your knowledge of the field of information and communication and explore the professional world. You choose a specialized option: "Journalism and news media", "Organizational communication" or "Culture and audiovisual".

In Block 3, you continue your learning of this specialty, broaden your information and communication skills and complete a professional practice placement.

You're off to a good start

  • you are passionate about current affairs, the media, culture and digital technologies;
  • you enjoy human relations, whether mediated or not;
  • you express yourself fluently both orally and in writing;
  • you are critical and analytical;
  • you are creative and enjoy working in a team.

Teaching methods

Courses, exercise sessions, communication workshops, internships, collaborative projects... everything is done to ensure excellent mastery of concepts and the development of effective professional skills.

Exercise sessions and assignments help you assimilate and rework the material with quality supervision.

In the courses, the contributions of experts and professionals introduce you to current issues and questions in communications. Journalists, filmmakers and webmasters also lead your practical workshops.

Early in Block 2, you take part in communication workshops. These workshops enable you to tackle the subject through practical activities and the production of communication products such as: writing press articles and corporate documents, website design, audiovisual production (radio and TV journalistic programs, fiction, documentaries...), moderating debates, etc.

#A-E-Learning

Communications managers and journalists from the baccalaureate level!

Project-based learning crosses and mobilizes your knowledge of several disciplines around real-life cases.

Like true communication experts, you learn to work collaboratively and demonstrate multiple skills:

  • from observation, documentary research, source criticism, data collection and analysis;
  • to the production of a high-quality report - with, in some cases, an executive summary or scientific poster written in English - which you and your team present before a jury.

To boost your foreign-language communication soft skills, coaching is provided by your language teachers.

At the end of the cycle, you have the option of taking a four-quarter course at a Flemish university or abroad to deepen your knowledge of English, Dutch or Spanish.

Learning by doing

Projects play an increasingly important part in the course of your bachelor's degree, through concrete and diversified cases :

IN BLOCK 1:

  • Observing actors and their political communications
    • How do political actors position themselves in print, audiovisual and digital media?
    • A task of observation, identification and description that you carry out in your Block Project 1: "Deciphering political communication".

IN BLOCK 2:

  • Explaining actors and their strategies
    • When you thwart communication strategies through field analysis.
    • Using qualitative methodology techniques, you analyze and describe how actors in the field deploy their action and communication strategies for your Digital Transition Block 2 Project.

IN BLOCK 3:

  • Acting and questioning practice
    • Communicating like a pro!
    • Through an internship in journalism, corporate communications or culture and audiovisual, this Block 3 Project immerses you in the professional world. Directly linked to the internship, you process and present in front of a jury a research and professional production in a format adjusted to your field, in foreign languages.
Bachelier en information et communication - méthodes d'enseignement

The internship: a first professional experience

A full month's internship allows you to discover the reality of the field. In the media, a company, an administration or a cultural organization, you'll enjoy a unique and enriching experience, supervised by communications professionals. A first opportunity to put into practice the skills acquired during your training, refine your professional project and build up your network of contacts.

Success aids

Succeeding in a year of study at university involves many challenges.

To help you meet them, UNamur supports you in developing your disciplinary, methodological and human skills... with the support of numerous professionals.

Preparatory courses, individualized help...

Find out more about our training programs.
Bachelier en information et communication - aides à la réussite

After the baccalauréat: the master's degree

UNamur does not offer any graduate (master's) training in information and communication, but the bachelier gives access to all masters in information and communication in the Federation-Wallonie Brussels, regardless of the option chosen.

Changing institutions between the bachelier and the master allows you to build up a wide network of contacts as they study, in different geographical areas, which is a real advantage for future professionals in the communications field.

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International mobility and openness

Mobilité et ouverture internationale

Les métiers de la communication

Métiers de la communication

Communication professions

The skills acquired in information and communication training enable professionalization in fields such as: 

  • the journalism (written press, radio, television news, general or specialized journalism...)
  • the media (production for television, cinema, video games...)
  • the information technologies (digital platforms, social networks, online streaming...)
  • the advertising
  • the event (festival, trade show, corporate event...)
  • the public relations and corporate communication (management of internal and external exchanges within a company, community management, crisis management, management of an organization's image...)
  • the socio-cultural sector (museum, theater, concert hall, associative field, continuing education...).

Moreover, the world of communications is constantly evolving and redefining itself: new professions therefore appear regularly, while others are transformed in line with technological innovations and changes in society. Today, for example, we have to imagine new ways of making television following the development of digital platforms and streaming.

Managing social networks internally or externally has become a job taken on by the organization's community manager. To design a media project, it's becoming increasingly common to articulate different media, based on the transmedia model, and to think about the storytelling of content through storytelling. Internet "influencers" are also inventing new ways of communicating, mobilizing the specific features of digital platforms in innovative ways. Curiosity and adaptability are therefore two personal qualities that are essential to thrive in the communications professions.