After winning the prestigious "Best Research Paper Award" at the SERVSIG conference by the American Marketing Association in 2024 for her thesis paper, Floriane Goosse, a researcher at the NaDI-CeRCLe research center, is among the two winners of the ServCollab Scholarship 2025, an international doctoral scholarship awarded by an American organization dedicated to promoting scientific research with high societal impact.

No fewer than 37 doctoral students from universities around the world were in the running to receive this scholarship. Two researchers were chosen after an in-depth selection process: Griffin Colaizzi, a PhD student in psychology at Northeastern University (USA), and Floriane Goosse, a PhD student at UNamur within NaDI-CeRCLE.

New technologies to empower people with disabilities

Supervised by Professors Wafa Hammedi (UNamur) and Dominik Mahr (Maastricht University), Floriane Goosse's thesis explores how new technologies, such as intelligent voice assistants, can empower people with disabilities, particularly the visually impaired, and thus significantly improve their well-being.

Find out more about Floriane Goosse's research project

A high-potential project that convinced the members of the ServCollab jury, made up of eminent researchers in the field. The jury was particularly impressed by the young researcher's methodological rigor and praised her alignment with the principles of Transformative Service Research as well as her deep determination to create a tangible impact on the lives of so-called vulnerable people.

Triple recognition for Floriane Goosse

Floriane Goosse also took part in the 19th International Research Symposium on Service Excellence in Management (QUIS19), the bi-annual benchmark conference in service management, held in Rome in early June. On this occasion, his research once again distinguished itself by winning the prize for best research with societal impact, awarded by the conference's scientific committee. This prestigious international recognition crowns a rigorous and deeply committed body of work. Three major recognitions in less than a year, saluting both the scientific excellence and the strong societal impact of a particularly promising piece of research.

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Floriane Goosse

This recognition means a lot to me, and is a great encouragement for the continuation of my work, which I'm carrying out in collaboration with my co-sponsors, Professor Wafa Hammedi (NaDI-CeRCLE) and Professor Dominik Mahr (University of Maastricht). In my own small way, I'm delighted to be helping to change perspectives in the field of marketing, which is often focused on the corporate world, by putting research at the service of the community.

Floriane Goosse Doctoral student at UNamur
Floriane Goosse et Ray Fisk
Wafa Hammedi et Floriane Goosse
Wafa Hammedi et Floriane Goosse
Florence Nizette, Florianne Goosse et Victor Sluyters

Find out more about NaDI-CeRCLe

The aim of the NaDI-CeRCLe Research Center is to actively promote theoretical and empirical research, both fundamental and applied, in the field of marketing and services, and more specifically in the areas of consumption and leisure.

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