What happens when AI knows a great deal about you? This fifth session of the “What If AI?” series explores the profiling and data collection mechanisms that enable artificial intelligence systems to predict behaviors, preferences, and decisions.

Drawing on well-known examples such as the Cambridge Analytica scandal, the speakers will highlight the issues of surveillance, manipulation, and personalization. 

This session aims to encourage critical reflection on our tolerance for profiling and to provide tools for better protecting our privacy in an increasingly data-driven world.