Bachelier en information et communication - méthodes d'enseignement

Overview

The bachelor’s program begins with foundational courses that provide you with a theoretical foundation, a solid understanding of media, a nuanced understanding of how news is covered, and a critical approach to interactive and participatory media.

To understand the environment in which information and communication evolve, you will study subjects such as sociology, economics, political science, philosophy, law, and history.

In Block 2, you deepen your knowledge of the field of information and communication and explore the professional world. You choose a specialized track: “Journalism and News Media,” “Organizational Communication,” or “Cultural and Creative Industries.”

In Block 3, you continue your studies in this specialization, expand your skills in information and communication, and complete a professional internship.

New!

Creative Industries and Cultures

A brand-new program to develop creative and artistic uses of media 

Do you enjoy using media in creative or artistic ways? Do you dream of working in culture, audiovisual production, content creation, influencer marketing, digital arts, transmedia, or video games? Then this track is for you! 

With courses focused on audiovisual production, the creative applications of new technologies, cinematic language, and cultural mediation, this program equips you with the essential skills to enter this rapidly growing professional sector. 

You’ll also discover Namur’s rich creative ecosystem through your internship.

You're off to a good start

  • You are passionate about current events, media, culture, and digital technologies; 
  • you enjoy working with people, whether in the public eye or not; 
  • You express yourself fluently both verbally and in writing; 
  • You have a critical and analytical mind; 
  • You are creative and enjoy working in a team.

Teaching Methods

Classes, practice sessions, communication workshops, internships, collaborative projects… we do everything we can to ensure you gain a solid grasp of the concepts and develop effective professional skills.

Exercise sessions and assignments help you absorb and review the material with high-quality guidance.

In the courses, input from experts and professionals introduces you to current issues and challenges in communication. Journalists, filmmakers, influencers, and webmasters also lead your hands-on workshops.

Starting in Block 2, you’ll participate in communication workshops. These workshops allow you to explore the subject through hands-on activities and the creation of communication materials such as: 

  • writing press articles and corporate documents, 
  • website design, 
  • audiovisual production (radio and television news programs, fiction, documentaries…), 
  • facilitating discussions,
  • …

New! 

Take the quizzes with Act’UNamur!

An educational innovation to help you understand current events

As part of the practical work for the course “Fundamentals of Communication and News Analysis” (Block 1), you will work in teams to create current events quizzes for your classmates.

These activities, which are both fun and creative, develop your skills in researching, processing, and synthesizing information, and familiarize you with the essential methods and tools for following Belgian and international news using a variety of media sources.

Développez vos compétences linguistiques !

En plus de l’anglais, vous apprenez une seconde langue (allemand, espagnol ou néerlandais) dans une perspective concrète et directement intégrée dans vos projets. Quel que soit votre niveau, vous progressez grâce à des activités immersives : excursions, tables de conversation, tandems…

Learning by doing

Communications professionals or journalists starting with a bachelor’s degree! 

#A-E-Learning

Communications managers and journalists from the baccalaureate level!

Project-based learning integrates and applies your knowledge across multiple disciplines through real-world case studies. 

Just like true communication experts, you’ll learn to work collaboratively and demonstrate a range of skills: 

  • from observation, literature review, source criticism, data collection, and analysis; 
  • to producing a high-quality report—in some cases including an executive summary or a scientific poster written in English—which you present, along with your team, to a panel. 

To boost your soft skills in foreign-language communication, your language professors provide coaching. 

At the end of the program, you have the opportunity to spend a semester studying at a Flemish university or abroad to deepen your knowledge of English, Dutch, or Spanish. 

The “Learning by Doing” Approach

Projects play an increasingly important role throughout your bachelor’s program, through concrete and diverse case studies:

IN BLOCK 1: 

  • Observing political actors and their communications 
    • How do political actors position themselves in print, audiovisual, and digital media? 
    • An exercise in observation, identification, and description that you will carry out in your Block 1 Project: “Decoding Political Communication.” 

IN BLOCK 2: 

  • Explain the actors and their strategies 
    • When you unravel communication strategies through field analysis. 
    • Using qualitative research methods, you will analyze and describe how actors in the field deploy their action and communication strategies for your Block 2 Project on the digital transition. 

IN BLOCK 3: 

  • Taking Action and Questioning Practice 
    • Communicate like a pro! 
    • Through an internship in journalism, corporate communications, or the cultural and creative industries, this Block 3 Project immerses you in the professional world. Directly linked to the internship, you will conduct research and produce a professional project tailored to your field of study, presenting it to a jury in a foreign language.
communication etudes

The internship: a first professional experience

A full month-long internship gives you the chance to experience the real world. Whether in the media, a company, a government agency, or a cultural organization, you’ll gain a unique and enriching experience, guided by communications professionals. It’s your first opportunity to put the skills you’ve learned during your studies into practice, refine your career goals, and expand your professional network. 

Support for Success

Succeeding in a year of university studies involves many challenges. 

To help you overcome them, UNamur supports you in developing your academic, methodological, and interpersonal skills—with the help of many professionals. 

Preparatory courses, personalized assistance…  

Learn about the resources available for your training.
Bachelier en information et communication - aides à la réussite

After a bachelor's degree: a master's degree

UNamur does not offer a graduate program (master’s degree) in information and communication, but the bachelor’s degree provides access to all master’s programs in information and communication in the Wallonia-Brussels Federation, regardless of the track chosen.  

Changing institutions between your bachelor’s and master’s programs allows you to build a broad network of contacts throughout your studies, across different geographic regions, which is a real advantage for future professionals in the field of communication.  

Access to Master’s programs in management

Have you chosen the “Organizational Communication” track?

By adding just 10 credits to your bachelor’s program, you automatically gain access to the master’s programs in management sciences at the UNamur School of Management! 

An opportunity to combine fundamental skills in communication and management that will set you apart in the job market.

Discover the master’s programs in management sciences: 

Other master's degrees in management

A daytime schedule

À horaire décalé

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International mobility and openness

Mobilité et ouverture internationale

Communication careers

Métiers de la communication

Communication professions

The skills acquired through training in information and communication enable individuals to pursue careers in fields such as:  

  • journalism (print media, radio, television news, general or specialized journalism, etc.)  
  • media (production for television, film, video games, etc.)  
  • information technology (digital platforms, social media, online streaming, etc.)  
  • advertising  
  • event management (festivals, trade shows, corporate events, etc.)  
  • public relations and corporate communications (management of internal and external communications within a company, community management, crisis management, organizational image management, etc.)  
  • the socio-cultural sector (museums, theaters, concert halls, non-profit organizations, continuing education, etc.).  

Furthermore, the world of communication is constantly evolving and redefining itself: new professions therefore emerge regularly, while others transform in the wake of technological innovations and societal changes. Today, for example, we must devise new ways of producing television in response to the development of digital platforms and streaming.  

Managing social media internally or externally has become a role handled by the organization’s community manager. When designing a media project, it is increasingly common to integrate different media formats, following a transmedia model, and to consider how to structure content through storytelling. “Influencers” on the internet are also inventing new ways to communicate by innovatively leveraging the unique features of digital platforms. Curiosity and adaptability are therefore two essential personal qualities for thriving in careers in communications.