The days when people chose a career once and for all and when experience alone was enough to climb the career ladder seem to be over. Nowadays, lifelong learning has almost become the norm. “There is clearly a trend in this direction, particularly in the context of automation and artificial intelligence, which makes acquiring new skills all the more important,” says Michel Ajzen, a professor in the Management Department at the Faculty of Economics, Management, and Communication at SciencePo, UNamur, and a member of the Namur Digital Institute. “And it’s not a generational issue: whether you’re 30, 40, or 50, this need exists.”