INSIGHT OUT’s mission: to offer short, 4- to 5-minute segments featuring dynamic animation, a sometimes humorous tone, and a genuine commitment to clarity—all to make complex topics and concepts accessible without compromising their scientific rigor. 

The project arose from the convergence of two goals: that of Confluent des Savoirs, which sought to develop a video series to make research accessible to the general public, and that of Wafa Hammedi, a professor of innovation and services marketing in the Faculty of Economics, Management, Communication at Sciences Po (EMCP) and a member of the NaDI and NARILIS institutes, who was eager to raise awareness of the research conducted within her faculty. 

The first three episodes set the tone for the project. They cover topics as varied as satiety in gamified apps, artificial intelligence as a decision-making partner, and innovation in businesses. This is a way of showing that research at EMCP is not limited to a narrow view of management or economics, but also explores our digital habits, decision-making processes, organizational structures, and collaborative behaviors. In other words: presenting research in a new light, breaking the mold, and revealing its full interdisciplinary nature! 

With this first series, UNamur is also affirming a broader ambition: to share research beyond specialized circles and to showcase, from a fresh perspective, the richness of the work being conducted within the University. Because the adventure doesn’t stop there: following these first three videos produced in collaboration with the Faculty of EMCP, INSIGHT OUT is opening up to all UNamur faculties! Starting in September 2026, the Confluent des Savoirs team will be accepting new research proposals to highlight through this series!  

Check out the different episodes of the INSIGHT OUT series HERE 

Her research project, titled “Care or Control? Conceptualizing Smart Service System Paternalism Beyond the Technological Prism,” was selected as one of the best international doctoral proposals in marketing and management following a prestigious, large-scale competition. 

This distinction recognizes the scientific excellence and conceptual originality of the research conducted under the supervision of Professor Wafa Hammedi (University of Namur) and Professor Thomas Leclercq (IÉSEG School of Management). 

Specializing in services marketing, Sara Belghiti focuses on smart service systems, smart technologies, and the transformations they bring about in the relationships between individuals, organizations, and institutions. 

Her work explores, in particular, the relational, ethical, and societal dimensions of smart technologies. Her article on “smart service relationships” was recently published in the Journal of Service Management, a leading international academic journal in the field. 

A graduate of ESCP Business School, Sara Belghiti has also presented her research at major international academic conferences such as the American Marketing Association (AMA), SERVSIG, QUIS, and Frontiers. 

Organized jointly by the AMS Review and the Sheth Foundation, the DoCCA competition aims to identify the most promising conceptual work by doctoral students in marketing and management from around the world. 

Beyond academic recognition, the competition offers a prize funded by the Sheth Foundation and invites the winners to present their work at the annual conference of the Academy of Marketing Science (AMS), thereby providing exceptional international visibility within the global academic community. 

The top candidates receive personalized support from leading experts in the field, as well as mentors from the AMS Review, to facilitate the publication of their work. 

Through this distinction, Sara Belghiti contributes to the University of Namur’s international reputation in the fields of marketing and management research. 

Six researchers have been awarded doctoral fellowships to begin their doctoral dissertations: Rachel LAURON from the Faculty of Sciences; Océane WATELET, Vera NOVAK, Camille LAMBIET, Alionka WÉRENNE, and Théodore HARDY (who received his grant from ULB under a joint supervision arrangement with UNamur) from the Faculty of Philosophy and Letters. 

Researchers from Namur also achieved great success in securing research fellow grants. Seven of them received this postdoctoral funding. They are Eleonor CELORA, Nataliya PUCHENKINA, Jérémy ARTRU and Bernardino PITOCCHELLI from the Faculty of Philosophy and Letters; Romain MERTENS from the Faculty of Law; and David TALUKDER and François WOITRIN from the Faculty of Economics, Management, and Communication at SciencesPo (EMCP). 

In addition, two permanent F.R.S.-FNRS researchers at UNamur have been promoted to Senior Researcher: Francesca CECCHET and Yves CAUDANO, both members of the Department of Physics and the NISM Institute. 

The Télévie call for proposals also enabled Marc HENNEQUART to secure funding to begin research aimed at identifying the metabolic determinants of the response to arginine deprivation in pancreatic and colorectal cancers. 

Congratulations to them!

Transformative Service Research (TSR) examines the transformative power of services in the lives of individuals, communities, and society. It focuses on how service systems—whether public, health, educational, digital, or technological—can serve as drivers of well-being, inclusion, and social justice. Moving beyond a vision focused solely on organizational performance, TSR places fundamental issues such as equity, access, dignity, the reduction of vulnerabilities, and the creation of positive societal impact at the heart of its analysis. It thus invites us to rethink services not only as spaces for exchange, but as instruments of transformation for a more just, inclusive, and humane society.

Flamure Ibrahimi’s research is rooted in this transformative perspective and focuses on corruption in service interactions involving frontline employees or service providers, particularly its implications for vulnerable and underserved populations. Shaped by her personal journey as the daughter of refugees who did everything they could to rebuild their lives in a new country with limited resources, Flamure became aware at a very early age of the essential role that service systems play in access to rights, recognition, dignity, and well-being. This experience inspired her interest in the ethical and societal dimensions of service systems.

Her doctoral thesis examines corruption beyond its legal, structural, or normative aspects, focusing instead on the phenomenon from a more interactional, process-oriented, ethical, and behavioral perspective.  Her current research, in collaboration with Prof. Dr. Wafa Hammedi (University of Namur), Prof. Dr. Linda Alkire (Texas State University), and Prof. Dr. Gazi Islam (Grenoble Ecole de Management), further explores this perspective.  In the context of frontline service interactions, corruption can impair access to essential resources and undermine mechanisms of equity and trust. While these effects affect all users, they are particularly pronounced for people in vulnerable situations or from underserved populations, for whom access to services is often a decisive factor in their life trajectories.

ServCollab is an international nonprofit organization at the forefront of global research in Service Research. Founded under the leadership of Prof. Dr. Raymond P. Fisk, a leading pioneer in the field, the organization draws on a network of top academic experts to translate scientific theory into drivers of societal impact. Transformative Service Research (TSR) is based on the idea that individuals operate within service systems that shape their access to resources and their well-being. When these systems malfunction, they can lead to inequality and suffering. The ServCollab Scholarship is awarded following a selection process by a jury composed of eminent researchers in this field, and supports doctoral students whose research aligns with this perspective and contributes to the betterment of humanity.