The members of the CeRCLe actively collaborate with researchers from other universities and research centers as well as with practitioners.


The academic collaboration often takes the form of joint research projects, doctoral research committees, applied research projects, etc. Here is herafter a non exhaustive list of collaborations.

In addition to individual collaborations, the CeRCLe collaborates with the Center of Excellence on Consumer Relations and Responsible Marketing (CERMA) of the Université Catholique de Louvain. Together, they set up a research initiative in the field of consumer behavior and created a joint research centre labelled Center on Consumers and Marketing Strategy (CCMS).

The CeRCLe also actively collaborates in the field of service research with the Center for Service Intelligence of Ghent University and the service research team of Antwerp University.

Ongoing collaborations

  • Prof. Laurent Arnone, Université de Mons, Warocqué School of Business and Economics, Belgium
  • Prof. Vera Blazevic, RWTH Aachen University, Technology and Innovation Management Group, Germany
  • Prof. Dominique Crié, IAE, Université de Lille 1, France
  • Prof. Gwarlann de Kerviler, Iéseg School of Management, France
  • Prof. Nathalie Demoulin, Iéseg School of Management, France
  • Prof. Christian Derbaix, Université Catholique de Louvain, Louvain School of Management, Belgium
  • Prof. Maud Derbaix, Kedge Business School, France
  • Prof. Anthony Di Benedetto, Temple University, Fox School of Business and Management, USA
  • Prof. Jean-Marc Godart, University of Mons, Faculty of Engineering, Belgium
  • Prof. Sachin Gupta, Cornell University, Johnson School of Management, USA
  • Prof. Kenneth Hyde, Auckland University of Technology, New-Zealand
  • Prof. Jay Kandampully, Ohio State University, USA
  • Prof. Metin Kozak, Mugla University, School of Tourism and Hotel Management, Turkey
  • Prof. Bart Larivière, Gent Universiteit, Belgium
  • Prof. Christina Lauche, Technical University Delft, School of Industrial Design Engineering, The Netherlands
  • Prof. Thierry Leiber, Université de Franche-Comté, France
  • Prof. Annouk Lievens, Antwerp Universiteit, University of Antwerp Management School, Belgium
  • Prof. Larry Lockshin, University of South Australia, Erhenberg-Bass Institute for Marketing Science, Australia
  • Prof. Jean-Sébastien Marcoux, HEC Montréal, Canada
  • Prof. Nil Ozcalgar-Toulouse, Université Lille Nord de France, IMMD, France
  • Prof Vinit Parida, Lelua University, Sweeden.
  • Prof. Claude Pecheux, Université Catholique de Louvain, Louvain School of Management, Belgium
  • Prof. Christine Petr, IEP, Université de Rennes 1, France
  • Prof. Dominique Roux-Bauhain, Université Paris Sud, France
  • Prof. Zuzana Sasovova, VU University Amsterdam, Faculty of Economics and Business Administration, The Netherlands
  • Prof. Dirk Snelders, Technical University Delft, School of Industrial Design Engineering, The Netherlands
  • Prof. Allard van Riel, Radboud University, Nijmegen School of Management, The Netherlands

Former collaborations

  • Prof. Alain Bultez, Université Catholique de Louvain, Louvain School of Management, Belgium
  • Prof. Katia Campo, Katholiek Universiteit Leuven (KULeuven), Belgium
  • Prof. Els Gijsbrechts, Tilburg University, Faculty of Economics and Business Administration, The Netherlands


The collaboration with the industry in a broad sense (outside the academic world) takes the form of applied research projects, consulting, training, lecturing, researcher and student internships, etc. Here is a non exhaustive list of companies and institutions with which the members of the center collaborate.

Ongoing collaborations

  • ArcelorMittal, Global R&D, Liège, Belgium [steel industry]
  • Bureau Economique de la Province de Namur (BEP), Namur, Belgium [public agency for regional economic development]
  • Centre de Recherche et d'Information des Organisations de Consommateurs (CRIOC – OIVO), Brussels, Belgium [consumer information public services]
  • Aide et Soins à Domicile (ASD), Croix Jaune et Blanche (CJB), Centre-Charleroi-Thudinie, Lobbes, Belgium [health care & nursing services]
  • Expansion S.A., Wierde, Belgium [marketing & communication services]
  • GfK Panel Services, Benelux division, Brussels, Belgium [market research services]
  • IBM Company, Brussels, Belgium [IT services]
  • Lutosa-Findus, Lessines, Belgium [fast moving consumer goods]
  • Mutualités Chrétiennes (MC) [mutual health funds services]
  • STIMA, Zellik, Belgium [Belgian association of marketing practitioners]

 Former collaborations

  • Groupe Mestdagh, Courcelles, Belgium [supermarket retailer]
  • City Mall (formerly Foruminvest Belgium), Brussels, Belgium [commercial properties, shopping malls]
  • CORA, Groupe Louis Delhaize, Jumet, Belgium [hypermarket retailer]
  • Unilever, Brussels, Belgium [fast moving consumer goods]
  • Société Régionale Wallonne de Transport (SWRT), Namur, Belgium [public transportation services]
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