Ms. Alkire’s contributions include more than 30 publications in peer-reviewed academic journals, more than 60 conference presentations, and more than 15 prestigious research awards. Her expertise has led her to undertake extended research stays at renowned universities in the United Kingdom, Sweden, Italy, Germany, Japan, China, and Belgium, among others. Notably, she is the recipient of the 2024 AMA SERVSIG Emerging Scholar Award.

As part of her editorial responsibilities, Dr. Alkire serves as editorial director of the *Journal of Service Management* and associate editor of the *Journal of Services Marketing*, the *Service Industries Journal*, and the *Journal of Social Impact in Business Research*. In addition, she serves on the Academic Council of the American Marketing Association (AMA) and will co-chair the AMA’s 2025 Winter Conference. Dr. Alkire serves on the advisory board and board of directors of ServCollab, a nonprofit organization dedicated to serving humanity through collaborative research on services.

Dr. Alkire is dedicated to promoting inclusion in academia by supporting researchers and students from emerging countries and early-career researchers, reflecting her commitment to fostering a more inclusive and diverse academic community.

Her research has been published in leading international scientific journals, such as the *Journal of Service Research* and the *Journal of Interactive Marketing*. She teaches at the undergraduate, master’s, MBA, and doctoral levels. Previously, she worked at the University of Lille and the University of Namur. 

He is recognized worldwide as a leading expert in service quality and customer service. He is the author of several books, has served as a consultant to numerous companies, and has led dozens of seminars for executives around the world. He has published more than 130 articles in academic journals and served as editor-in-chief of the *Journal of the Academy of Marketing Science* (1997–2000) and the *Journal of Service Research* (2005–2009).

Professor Parasuraman has received numerous awards for excellence in teaching and research at the Miami Herbert Business School and other institutions. He has also received major honors within the discipline as a whole, such as: the American Marketing Association’s “Career Contributions to the Services Discipline Award” (1998); the Academy of Marketing Science’s “Outstanding Marketing Educator Award” (2001); and the Chartered Institute of Marketing (U.K.)’s “Guru Gallery,” which profiles the world’s 50 greatest marketing thinkers (2004); the Distinguished Alumnus Award from IIT-Madras (2005); the establishment of the Parasuraman Service Excellence Research Prize at Hamdan Bin Mohammed e-University in Dubai to encourage academic research throughout the Middle East (2008); Elsevier Distinguished Scholar Award from the Society for Marketing Advances (2009); honorary doctorate from Maastricht University, the Netherlands (2011); Paul D. Converse Award for significant scholarly contributions to marketing (2012); the Gil Churchill Award for Lifetime Contributions to Marketing Research (2013); and the AMA Higher Ed SIG’s Lifetime Achievement Award (2018). He has also been recognized by Clarivate Analytics/Web of Science as one of the world’s most cited researchers for four consecutive years (2019, 2020, 2021, 2022) in the “Economics & Business” category.

Thomas Leclercq's research areas include customer experience and service management. His work on gamification has been published in numerous leading international journals, including the Journal of Service Research, the Journal of Interactive Marketing, the Journal of Services Marketing, the Journal of Service Management, the Journal of Marketing Management, Technological Forecasting and Social Change, and the Journal of Business Research.

After earning a degree in data science and marketing engineering, Claire Deventer completed her Ph.D. at an artificial intelligence software company, in collaboration with NaDI-CeRCLe.

Her research explores how artificial intelligence and digital technologies shape the consumer experience and how we can design AI-based services that are not only effective but also inclusive, responsible, and meaningful to society. This applied and interdisciplinary work forms the basis for numerous industrial developments as well as scientific publications.

She is regularly invited to teach at national and international universities and business schools (RWTH Aachen; Solvay Brussels School of Management; Universiteit Hasselt; UCLouvain; UNamur).

She has also appeared in numerous media outlets, such as RTBF, LN24, Bouké Media, and Regional IT.

Florence's research and teaching areas include digital marketing, service and marketing management, and customer experience management. Her work has been published in the *Journal of Service Management* and the *Springer Nature Encyclopedia of Artificial Intelligence in Marketing*.