Alain Decrop has taught a number of courses related to marketing management, consumer behavior, digital marketing communications, research methods, service management, and collaborative business models. His research focuses on consumer behavior, the sharing economy, qualitative methods, and leisure and tourism marketing. 

He has been invited to teach and conduct research projects at numerous academic institutions both in Belgium (UCLouvain, KULeuven, USLB) and abroad (University of Valencia, Baltic Management Institute, Université Gustave Eifel, Kedge Business School, etc.) 

Alain Decrop is the author and editor of numerous books, including *Sustainable and Collaborative Tourism in a Digital World* (Goodfellow, 2021) and *Consumer Behavior in Tourism and Hospitality Research* (Emerald, 2017). His other work has been published in a number of edited volumes and leading academic journals, including *Annals of Tourism Research*, *International Journal of Advertising*, *Journal of Business Research*, *Journal of the Academy of Marketing Science*, *Journal of Public Policy Marketing*, *Journal of Travel Research*, *Psychology and Marketing*, *Recherches et Applications en Marketing*, and *Tourism Management*. Finally, Alain Decrop has produced five films to document the findings of his research on postmodern consumption. Three of these films have won awards at major conferences and festivals. 

Wafa Hammedi earned her Ph.D. from the Institute for Management Research at Radboud University in Nijmegen, the Netherlands. A renowned researcher in the field of service management, Prof. Hammedi teaches courses related to service management, service design and innovation, social innovation, marketing strategy, and entrepreneurship. She coordinates the master’s program in service management and marketing. Her research covers a wide range of topics related to service innovation, technology-mediated interactions, and co-creation mechanisms (such as gamification) on digital platforms in business-to-business (B2B) and business-to-consumer (B2C) contexts. Her current projects focus on vulnerable service users (e.g., patients at the bottom of the pyramid, front-line employees, and service users with disabilities), service inclusion, and a focus on research with social impact.

Prof. Wafa Hammedi has published numerous articles in leading journals, including the *Journal of Service Research*, the *Journal of Product Innovation Management*, the *Journal of Interactive Marketing*, the *Journal of Business Research*, *Industrial Marketing Management*, the *Journal of Service Management*, the *Journal of Brand Management*, the *Journal of Services Marketing*, *Decision Management*, Research and Applications in Marketing, the International Journal of Electronic Commerce, the Journal of Retailing and Consumer Services, and the Journal of Marketing Management, among others.

Internationally recognized, Wafa Hammedi has won several research awards from academic organizations and at international conferences such as the American Marketing Association, the French Marketing Association, QUIS, and EIRASS. She has received numerous research grants (ERDF, BNB, Walloon Region, among others) and collaborates closely with industry. She received the IBM Faculty Award in 2013 and 2015 in recognition of the quality and impact of her research on the service industry.  Wafa Hammedi is also a co-founder of the annual conference for early-career researchers in the field of services, “AMA – SERVSIG – Let’s Talk About Service,” and serves as associate editor of the *Journal of Services Marketing*. Prof. Wafa Hammedi serves on the editorial boards of several journals and has been invited to edit special issues for leading journals.

Wafa Hammedi’s work continues to push the boundaries of innovation and services marketing, making significant contributions to academia and industry.

Pietro Zidda studied industrial engineering and management sciences at the Catholic University of Louvain (Mons Campus, FUCaM) and began his academic career as a researcher in retail management in Professor Bultez’s research group, later becoming an ICM Fellow at the J.L. Kellogg Graduate School of Management (Northwestern University, USA). He earned his Ph.D. in management from UCLouvain-Mons and the Intercollegiate Center for Management Science (ICM-CIM), with a dissertation on sampling plans for calibrating store choice models.

His main research interests focus on marketing and retail management in general, and more specifically on modeling consumer choice behavior—particularly in the area of customer relationship management (e.g., store and brand loyalty), as well as consumer adoption and evaluation of new technologies (e.g., mobile payments, collaborative platforms, and interactive recommendation systems).

He has published in journals such as the *Journal of Retailing*, *Journal of Business Research*, *Journal of Retailing and Consumer Services*, *International Journal of Wine Business Research*, *Tourism Analysis*, and *European Journal of Operational Research*, as well as in the proceedings of international conferences (Marketing Science, ACR, EMAC, AFM, EIRASS, AWBR, etc.).

He is regularly invited as a visiting professor by universities and business schools in Belgium (Louvain School of Management, UCLouvain) and abroad (Kedge Business School, SKEMA Business School, EM Strasbourg, and IESEG School of Management).

He has twice served as director of the Department of Management at the University of Namur (2008–2010 and 2015–2018), director of the CeRCLe Research Center at UNamur, director of the Center for Consumer and Marketing Strategies (CCMS), and a member of the Executive Committee of the Louvain School of Management (UCL), responsible for academic programs. Recently, he chaired the Academic Council at UNamur. 

As the head of ServCollab, Qusay Hamdan has worked with Raymond Fisk, the founder of ServCollab, to improve the conceptualization and implementation of ServCollab. His current activities encompass several major TSR research projects aimed at establishing a “paradigm of service to humanity” that encompasses all of humanity. These paradigm projects focus on the most recent aspect of ServCollab’s mission: “Serving humanity through research collaborations that catalyze the reduction of suffering, the improvement of well-being, and the development of well-being.” These ongoing research projects introduce conceptual frameworks designed to foster collaborative and ethical service ecosystems and contribute to the well-being and flourishing of individuals and human society. His research contributions include conceptualizing service ethics to address the complexity of modern service interactions on digital platforms. He examines the direct, indirect, intentional, and unintended consequences of these interactions on the well-being and prosperity of underserved clients, such as migrant workers and people with disabilities.

Prior to this appointment, Mr. Hamdan held positions as a researcher and lecturer at the CTF at Karlstad University and at Vlerick Business School. He earned his Ph.D. from Ghent University, where his research focused on the well-being of corporate stakeholders as overlooked determinants of favorable outcomes in business-to-business environments. For example, his research demonstrates the relationship between sales force well-being and sales success, as well as the impact of sales force co-creation efforts. Mr. Hamdan holds a master’s degree in business economics from Uppsala University in Sweden and an MBA from the Universitat Autònoma de Barcelona. His advanced methodological skills encompass a range of approaches, including qualitative, quantitative, and conceptual techniques. He is proficient in structured interviews, semi-structured interviews, Delphi panels, survey studies, focus groups, and systematic literature reviews. Mr. Hamdan is an expert in contemporary analytical techniques, notably FsQCA (Fuzzy-set Qualitative Comparative Analysis), repertory grid analysis, grounded theory, inter-coder reliability tests, regression analysis, and mediation/moderation tests. He is proficient in the use of a range of analytical tools, including FsQCA, Ideogrid 2.4, SPSS, SPSS Amos, and NVivo.

Mr. Hamdan’s research interests continue to evolve in response to the dynamic challenges of the service ecosystem, with the goal of bridging the gap between theories of service to humanity and practice. Drawing on a solid academic foundation and extensive practical experience, he strives to enhance the human experience through his research. 

She has published an article in a book and has participated in national and international conferences such as the AMA (American Marketing Association), SERVSIG, and Frontiers.

Floriane Goosse's research focuses on transformative services (TSR), and more specifically on the inclusion of vulnerable and disabled consumers in the era of AI-based services.

Her current project examines how intelligent voice assistants can enhance the autonomy of people with visual impairments, promoting their well-being and dignity. This research employs a unique “strengths-based approach” that emphasizes users’ capabilities.

This research gives her the opportunity to make a real and significant impact on society. Her dedication was recognized at the prestigious SERVSIG 2024 conference, where her research received the “Best Paper Award”—a testament to its potential for positive change.

She also serves, alongside Florence Nizette, as the social media coordinator for the Journal of Service Management (JOSM). 

Flamure Ibrahimi completed her two-year internship at GSK Wavre, where she managed various digital transformation and continuous improvement projects, thereby having a direct impact on the end patients of GSK’s vaccines worldwide. Ever since she was a little girl, Flamure has always been involved in volunteer work, supporting several socially important causes, such as children’s well-being (Child Focus), the inclusion of migrants (refugee camps in Serbia), the fight against poverty (Oxfam); supporting various causes and making a social impact around the world are matters close to her heart.

Flamure Ibrahimi graduated with high honors before beginning her career as a teaching assistant and researcher at the University of Namur. She began her career as a researcher at the internationally renowned NADI-CeRCLe Research Center for Service Management and Marketing, where she focuses her research on how blockchain optimizes services, with a particular emphasis on transformative service research aimed at making a significant societal impact through her work.

Victor Sluyters holds a bachelor’s degree in business engineering (Magna Cum Laude) and a master’s degree in data science with a minor in finance and information management (Summa Cum Laude, valedictorian). He has received several awards in recent years, including third prize in the Belgian Master’s Thesis Awards (CFA Belgium—2022–2023) for his thesis titled “What is the impact of machine learner chartists on exchange rate stability? - Simulations via Heterogeneous Agent Models (HAMs)” and the User Experience Award (Citizens of Wallonia – 2023) for the creation of “Wall’ON,” a gesture-recognition-based terminal designed to promote inclusion and citizen engagement in society.”

After earning her master’s degree in management engineering, she began her career as a teaching and research assistant at the University of Namur. She pursued her Ph.D. as an ICM fellow (Schulich School of Business, York University, Canada). She earned her Ph.D. in Economics and Management Sciences from the University of Namur and the Intercollegiate Center for Management Science (ICM-CIM) in 2015. Her dissertation explored the processes through which meanings are attributed to tourist objects, considered as special possessions, and how these meanings evolve over time and space. Overall, her findings provided a holistic and dynamic perspective on the relationships between consumers and their special possessions.

She has been invited to teach at various universities in Belgium (UCLouvain, UMons) and at business schools in France (EDHEC Business School–Lille, Kedge Business School–Bordeaux).

Her research focuses on consumer behavior, qualitative methods, videography, and tourism and leisure marketing. Her work has been published in leading academic journals and books, including the *Journal of Business Research*, *Journal of Travel Research*, *Tourism Management*, and *Leisure Studies*.

Valérie Boembeke also co-authored an article with Professor Alain Decrop, titled “The Importance of Quality Labels in Consumers’ Preferences,” in the book *Co-Creation and Well-Being in Tourism* (2017). In addition, she holds a university certificate in Junior Data Analyst from UCLouvain.

She has more than seven years of professional experience in consulting, having worked at marketing consulting firms (in Paris and Namur) as well as at a polling institute (in Paris). Since September 2022, she has been a research fellow at IWEPS (Walloon Institute for Evaluation, Forecasting, and Statistics), focusing on the topic of mobility.

She is currently pursuing a Ph.D. in Management Sciences at the University of Namur, under the joint supervision of IWEPS. Her dissertation is supervised by Professor Alain Decrop at the University of Namur and by Síle O’Dorchai, Ph.D. in Economics and Scientific Director of the “Research & Evaluation” division at IWEPS.

Her dissertation project stems from research conducted in Wallonia and initiated by public authorities, aimed at understanding women’s experiences with active mobility (primarily walking and cycling). By framing this analysis within a framework of basic research, the goal is to deepen our understanding of the dynamics underlying active mobility in a context of declining consumer activity (Husemann and Eckhardt, 2019), by identifying the factors that influence these modes of travel and their use, while examining the associated gender issues.

 Her work has been published in the *Journal of Service Management* and has received several academic awards. In addition to her research activities, Marie-Julie has taught courses in digital marketing and services marketing at the University of Antwerp. In general, she is particularly committed to bridging the gap between academic research and societal impact, with the goal of encouraging consumers, businesses, students, and other stakeholders to rethink their consumption habits and adopt the principles of sustainability.