About us
Missions - Research and platform of collaboration
The Centre's main objective is to actively promote theoretical as well as empirical, fundamental as well as applied research in the field of marketing and services.
Research articulates around the following activities: scientific researches, participation to symposia and conferences, publications of international level, training and supervision of doctoral students, hosting of researchers and of guest professors, involvement into national and international research networks and organization of seminars, workshops and conferences.
The CeRCLe also wishes to be a platform of information and collaboration between academic researchers and practitioners of the private and public sectors, interested by issues bound to consumers and services.
→ Read more on the Centre's activities
RESEARCH DOMAINS & Application fields
The CeRCLe focuses on consumers and services in a digital society. The main research domains are:
- Digital behavior and smart services (e.g., e-learning, e-WOM and e-reputation, AI in healthcare)
- Customer experience and value (co-) creation (e.g., loyalty, gamification, engagement)
- Hypermodern consumption (e.g., consumption heterotopias, special possessions, societal challenges)
- Collaborative economy (e.g., transformative power, evaluation of P-P services, trust)
Preferred application fields concern consumer services, with a focus on tourism, leisure and retailing (both online and offline) among others.
→ Read more on the Centre's publications
Structure & Organization
The center is permanently composed by four faculty members and several researchers and PhD students. Visiting professors, associated researchers and practitioners actively participate in the center's activities.
→ Read more on the Centre's members
COLLABORATIONS
The CeRCLe collaborates with the Louvain Research Institute of Management (LouRIM) of the UCLouvain and most specifically with the Center of Excellence on Consumer Relations and Responsible Marketing (CERMA). In 2010, they set up a joint research lab, the Center on Consumers and Marketing Strategy (CCMS).
The CeRCLe also actively collaborates with Paris-Dauphine University (marketing), Ghent University, Antwerp University and Fordham university (services).
The members of the CeRCLe also collaborate with reseachers from other universities (in and outside Belgium) as well as with practitioners from various industries and from various organizations.
