Members
OUr team
The centre is composed of four permanent faculty members and several researchers and PhD students.
Visiting professors, associated researchers and practitioners actively participate in the centre's activities.
Prof. Wafa Hammedi currently chairs the centre.
PERMANENT faculty members
Alain DecropAlain Decrop is Full Professor of Marketing at the University of Namur, Belgium. Founding member and former Director of NADI-CeRCLe (Namur Digital Institute - Center for Research on Consumption and Leisure) and of CCMS (Center for research on Consumers and Marketing Strategy, with UCLouvain), he is also 1st Vice-President of the French Marketing Association (AFM). He holds master degrees in modern history and economics, and a Ph.D. in business administration. His research interests include consumer behavior, collaborative economy, qualitative methods, and leisure/tourism marketing. He is the author and editor of many books including “Sustainable and Collaborative Tourism in a Digital World” (Goodfellow, 2021) and “Consumer behavior in tourism and hospitality research” (Emerald, 2017). His other works have appeared in a number of edited books and leading academic journals, including Annals of Tourism Research, International Journal of Advertising, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Public Policy Marketing, Journal of Travel Research, Psychology and Marketing, Recherches et Applications en Marketing, and Tourism Management. Finally, Alain Decrop has produced five films to document research outputs related to postmodern consumption. Three of these films have been awarded at major conferences and festivals, including ACR’s (Association of Consumer Research) film festival.
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Wafa HammediWafa Hammedi, Ph.D, is Professor of Service Innovation and Marketing at the University of Namur-Belgium. She received her Ph.D from the Institute for Management Research, Radboud University Nijmegen, The Netherlands. Her primary research interests include service innovation, actor (User, customer and frontline employees) engagement. She is also interested in co-creation mechanisms (eg: gamification) during open/collaborative innovation and within digital platforms in Business-to Business and B-to-C contexts. Her ongoing projects include vulnerable service users (e.g. patients, users in the bottom of the pyramid) and also vulnerable service frontline employees (e.g.: disabled, ill-being, etc). She has published in highly recognized journals such as the Journal of Product Innovation Management, Journal of Interactive Marketing, Journal of Business Research, Industrial Marketing Management, Journal of Service Management, Journal of Brand Management, Journal of Service Marketing, Decision Management, Recherche et Applications en Marketing, International Journal of Electronic Commerce, Journal of Retailing and Consumer Services, Journal of Marketing Management, etc. She is the co-founder of the Annual Doctoral Symposium in the Service field "AMA - SERVSIG - Let's Talk About Service”. She serves as Associate Editor of the Journal of Services Marketing, and is member of the Editorial Boards of several journals. |
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Julie MassetLecturer in Marketing, Julie Masset joined the centre in 2008. Her research interests include consumer research, qualitative methods, and leisure and tourism marketing. Read more |
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Pietro ZiddaPietro Zidda is full professor of marketing and management at the University of Namur (UNamur). Since August 2022, he is the Dean of the Faculty of Economics, Social Sciences and Management. His main research interests concern retail marketing and management in general and more specifically the modeling of consumer choice behaviors, particularly in the field of customer relationship management (e.g., store and brand loyalty) but also in the consumer adoption and evaluation of new technologies (e.g., mobile payment, collaborative platform, interactive recommendation system). |
DOCTORAL STUDENTS
Associated RESEARCHERS
VISITING LECTURERS
- Laurent Arnone, Professor of marketing, University of Mons
- Philippe Baecke, Assistant professor of marketing, Vlerick School of Management, Ghent
- Anne-Laure Bartier, Post-doctoral fellow, Louvain School of Management, UCL
- Vincent Carton, Sales director, Lutosa-Findus
- Baudouin Meunier, CEO, Godinne-Dinant University Hospital
- Thierry Meuùs, Owner and CEO, MiniEurope & Océade attraction parks, Brussels
- Marc Mondus, Senior Consultant, GfK Panel Services, Benelux division, Brussels
- Claude Pecheux, Professor of marketing, Louvain School of Management, UCL
former MEMBERS
- Isabelle Brose, researcher (2010)
- Ruben Chumpitaz-Caceres (Iéseg School of Management, Lille, France), visiting professor (2008-2009)
- Nathalie Demoulin (Iéseg School of Management, Lille, France), visiting professor (2008-2010)
- Anouk den Ambtman (Radboud Universiteit Nijmegen, The Netherlands), researcher, doctoral student (2013-2018)
- Maud Derbaix (Kedge Business School, Bordeaux, France), researcher, doctoral student (2001-2008)
- Metin Kozak (Mugla University, Turquey), post-doctoral fellow (2005-2006)
- Dominique Müller, researcher (2009-2012)
- Nisol Patricia (Unamur, Belgium), researcher and lecturer
- Gordy Pleyers (Université Catholique de Louvain, Belgium), visiting professor (2008-2010)
- Valérie Swaen (Louvain School of Management, UCL, Belgium & Iéseg School of Management, Lille, France), visiting professor (2004-2009)
- Céline Vanhaverbeke, researcher (2010-2011)